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date: 27 January 2020

Abstract and Keywords

The interdisciplinary approach of linguistic landscape (LL) research has developed in recent years to examine issues of language visibility and the interactions between different languages in public spaces. There is a significant overlap of interests between LL studies and socio-onomastics, with many opportunities for crossover research capable of benefiting both fields. This chapter details major theoretical and methodological developments in LL research, and in the closely related areas of geosemiotics and semiotic landscapes. An onomastic dimension of the LL approach is then outlined, including opportunities to apply LL fieldwork techniques to study observable onomastic practice, to facilitate the collection of names, and to study names in relation to language policy, as well as the benefits of the LL approach for the study of commercial and corporate names, and the commodification of names. Other contributions that the specific focus of onomastics could offer LL studies are also detailed.

Keywords: linguistic landscapes, signs, names, language policy, minority languages, commodification, place-names, commercial names

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