Abstract and Keywords
Political leaders in modern network society are faced with a growing gap between the front stage of a mediatized political world on the one hand and the daily practical life of networks on the other hand. The mediatized world asks for political leaders who can communicate their messages in clear ‘sound bites’, who can adapt swiftly to new developments and ‘media hypes’, and who can create attractive brands which arouse positive associations with citizens and voters. The complex world of networks requires skillful negotiators who are dedicated to a long and complex decision-making process and are able to manage these processes. This chapter will deal with the tension between the front stage of the mediatized politics and the back stage of ‘real life’ policy making in networks. Based on the available literature it shows what is needed to be successful both front- and back-stage and identifies tensions between the two.
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