Abstract and Keywords
Defining and measuring performance in the creative industries are two endeavours fraught with difficulties. The motivations for and cases against them are numerous, and tensions will only be resolved through the provision of a clearer understanding of this complex and multifaceted concept. This chapter contributes to this understanding by offering a critical literature review of empirical studies of performance in the creative industries published up to January 2012in management (including strategy, organization theory, marketing, and accounting), cultural policy, cultural economics, psychology and sociology. A novel taxonomy of existing works identifies four dimensions of performance (commercial, artistic, societal, and managerial) at two levels of analysis (process and outcome), and discusses inter-connections among and within dimensions through time. The chapter also puts forward five conceptual, methodological and practical suggestions for further research into the definition and measurement of performance in the creative industries. The fresh insights and new opportunities these suggestions provide will hopefully contribute to help researchers, practitioners and policy makers better define, assess and subsequently, predict performance in the creative industries.
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