Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE (www.oxfordhandbooks.com). © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 23 October 2019

Abstract and Keywords

This article, which describes the formidable task of distinguishing reputation from image and legitimacy, evaluates the identity construct and certain key properties. In identity terms, legitimacy is an evaluative statement about the appropriateness of the organisation's central, enduring, and distinctive features, relative to a self-defining set of social requirements. A role-identity perspective shows the function that audiences, their interactions with the organisation, and their specific expectations for an organisation's behaviour, have in shaping social judgements such as legitimacy and reputation. It is suggested that legitimacy and reputation share important similarities and yet have distinct differences. The identity-based framework indicates that a firm seeking to improve their reputation would be better served by clarifying or changing constituents' expectations, rather than by worrying about inaccuracies in their perceptions.

Keywords: reputation, image, legitimacy, identity construct, social judgments, organisation, identity-based framework

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.