Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE ( © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 08 May 2021

Abstract and Keywords

This article combines reputation theory from economics with role theory from sociology to develop a rigorous framework for studying corporate reputation. Reputation research has taken different paths in economics, sociology, and management. The article argues that integrative reputation definitions limit reputation research in at least three different ways. The role-theoretic perspective on reputation tightens the link between theory development and empirical research. The role expectations and role performances allow reputation to function as a mechanism that can result in status mobility. Additionally, the role-theoretic approach to reputation research obviously increases the theoretical and empirical demands for future research in terms of determining the role expectations necessary to understand and assess the role performances that strengthen reputation. It is believed that integrating role theory into reputation research is an effort well worth undertaking to provide reputation research with a stronger theoretical footing and empirical direction.

Keywords: reputation theory, economics, role theory, sociology, corporate reputation, role-theoretic perspective, expectations, role performances

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.