- List of Figures
- List of Tables
- Summaries of Core Literature
- List of Contributors
- Charting the Landscape of Corporate Reputation Research
- Show Me the Money: A Multidimensional Perspective on Reputation as an Intangible Asset
- Keeping Score: The Challenges of Measuring Corporate Reputation
- What Does it Mean to Be Green? The Emergence of New Criteria for Assessing Corporate Reputation
- The Building Blocks of Corporate Reputation: Definitions, Antecedents, Consequences
- A Survey of the Economic Theory of Reputation: Its Logic and Limits
- Meeting Expectations: A Role-Theoretic Perspective on Reputation
- It Ain’t What You Do, it's Who You Do It With: Distinguishing Reputation and Status
- An Identity-Based View of Reputation, Image, and Legitimacy: Clarifications and Distinctions Among Related Constructs
- On Being Bad: Why Stigma is not the Same as a Bad Reputation
- Untangling Executive Reputation and Corporate Reputation: Who Made Who?
- Waving the Flag: The Influence of Country of Origin on Corporate Reputation
- Corporate Reputation and Regulation in Historical Perspective
- Industry Self-regulation as a Solution to the Reputation Commons Problem: The Case of the New York Clearing House Association
- How Regulatory Institutions Influence Corporate Reputations: A Cross-country Comparative Approach
- How Reputation Regulates Regulators: Illustrations from the Regulation of Retail Finance
- A Labor of Love? Understanding the Influence of Corporate Reputation in the Labor Market
- Does Reputation Work to Discipline Corporatemisconduct?
- From the Ground Up: Building Young Firms’ Reputations
- Strategic Disclosure: Strategy as A Form of Reputation Management
- Managing Corporate Reputation Through Corporate Branding
- After the Collapse: A Behavioral Theory of Reputation Repair
- A Framework for Reputation Management Over the Course of Evolving Controversies
Abstract and Keywords
This article explores seven principal reference frames that have guided theorising about corporate reputations. The seven conceptual frameworks, namely institutional theory, agenda-setting theory, stakeholder theory, signaling/impression theory, identity theory, resource-based theory and social construction theory, have had a disproportionate influence on theorising about corporate reputations. These theoretical frameworks influenced the conceptual thinking that has taken place in the reputation literature. It is noted that corporate reputations develop from three principal sources. These principal factors impact the corporate reputations through the experiences that stakeholders have of the company's products and services, and the firm itself. Stakeholder support makes available a bounty of resources to companies. Many theoretical frames can be used to develop specific hypotheses linking causal drivers to reputational outcomes.
Keywords: corporate reputations, institutional theory, agenda-setting theory, stakeholder theory, signaling/impression theory, identity theory, resource-based theory, social construction theory, stakeholders
Charles J. Fombrun is Chairman of the Reputation Institute, a global research and consulting firm specializing in the development and management of reputational assets. Dr Fombrun is a former Professor of Management at the Wharton School (1979–84) and at New York University's Stern School of Business (1984–2004). He is the author of six books, including the pioneering Reputation: Realizing Value from the Corporate Image (1996) and Fame and Fortune: How Global Companies Create Value from Reputation (2004). Dr Fombrun has also written hundreds of articles and chapters in academic and practitioner publications and is the creator of reputation management systems used by many of the world's largest companies.
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