- List of Figures
- List of Tables
- Summaries of Core Literature
- List of Contributors
- Charting the Landscape of Corporate Reputation Research
- Show Me the Money: A Multidimensional Perspective on Reputation as an Intangible Asset
- Keeping Score: The Challenges of Measuring Corporate Reputation
- What Does it Mean to Be Green? The Emergence of New Criteria for Assessing Corporate Reputation
- The Building Blocks of Corporate Reputation: Definitions, Antecedents, Consequences
- A Survey of the Economic Theory of Reputation: Its Logic and Limits
- Meeting Expectations: A Role-Theoretic Perspective on Reputation
- It Ain’t What You Do, it's Who You Do It With: Distinguishing Reputation and Status
- An Identity-Based View of Reputation, Image, and Legitimacy: Clarifications and Distinctions Among Related Constructs
- On Being Bad: Why Stigma is not the Same as a Bad Reputation
- Untangling Executive Reputation and Corporate Reputation: Who Made Who?
- Waving the Flag: The Influence of Country of Origin on Corporate Reputation
- Corporate Reputation and Regulation in Historical Perspective
- Industry Self-regulation as a Solution to the Reputation Commons Problem: The Case of the New York Clearing House Association
- How Regulatory Institutions Influence Corporate Reputations: A Cross-country Comparative Approach
- How Reputation Regulates Regulators: Illustrations from the Regulation of Retail Finance
- A Labor of Love? Understanding the Influence of Corporate Reputation in the Labor Market
- Does Reputation Work to Discipline Corporatemisconduct?
- From the Ground Up: Building Young Firms’ Reputations
- Strategic Disclosure: Strategy as A Form of Reputation Management
- Managing Corporate Reputation Through Corporate Branding
- After the Collapse: A Behavioral Theory of Reputation Repair
- A Framework for Reputation Management Over the Course of Evolving Controversies
Abstract and Keywords
This article theorises how new criteria for corporate reputations emerge and, as a case study, uses the concept of ‘green’ as applied to business as an illustration. New reputation criteria emerge through competition and contestation that combine to establish new dimensions of quality as standards against which members of a particular organisation or type of organisation will be judged. As public discourse about the green concept grew, corporations and their media-based critics found enlarged common ground about what it means to be green. As new reputation criteria emerge and become widely accepted, the expenditures required to meet them go from being like taxes to being like investment. Linking emerging standards of quality to relations among corporations and their critics advances understanding of how ongoing meaning construction impacts the fates of social movements that target corporations for change, corporations themselves, and society more broadly.
Mark Thomas Kennedy is Assistant Professor of Strategy in the Department of Management and Organizations at University of Southern California's Marshall School of Business. His research focuses on the emergence of new organizational phenomena—categories, identities, forms, strategies, practices, reputation criteria, and so on—with particular attention to meaning construction processes.
Jay Inghwee Chok is Assistant Professor of Strategy and Entrepreneurship at the Keck Graduate Institute, Claremont Colleges. His research interests lie at the intersection of the sociology of professions, academic entrepreneurship, and network strategy.
Jingfang Liu is a Ph.D. candidate at the Annenberg School for Communication and Journalism at the University of Southern California. Her research lies at the intersection of information technology innovation, sustainability, as well as organizational change and communication. She has complementary interests in corporate social responsibility, environmental communication, new media and technology for social change, international business and global communication, and critical theory.
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