- List of Figures
- List of Tables
- Summaries of Core Literature
- List of Contributors
- Charting the Landscape of Corporate Reputation Research
- Show Me the Money: A Multidimensional Perspective on Reputation as an Intangible Asset
- Keeping Score: The Challenges of Measuring Corporate Reputation
- What Does it Mean to Be Green? The Emergence of New Criteria for Assessing Corporate Reputation
- The Building Blocks of Corporate Reputation: Definitions, Antecedents, Consequences
- A Survey of the Economic Theory of Reputation: Its Logic and Limits
- Meeting Expectations: A Role-Theoretic Perspective on Reputation
- It Ain’t What You Do, it's Who You Do It With: Distinguishing Reputation and Status
- An Identity-Based View of Reputation, Image, and Legitimacy: Clarifications and Distinctions Among Related Constructs
- On Being Bad: Why Stigma is not the Same as a Bad Reputation
- Untangling Executive Reputation and Corporate Reputation: Who Made Who?
- Waving the Flag: The Influence of Country of Origin on Corporate Reputation
- Corporate Reputation and Regulation in Historical Perspective
- Industry Self-regulation as a Solution to the Reputation Commons Problem: The Case of the New York Clearing House Association
- How Regulatory Institutions Influence Corporate Reputations: A Cross-country Comparative Approach
- How Reputation Regulates Regulators: Illustrations from the Regulation of Retail Finance
- A Labor of Love? Understanding the Influence of Corporate Reputation in the Labor Market
- Does Reputation Work to Discipline Corporatemisconduct?
- From the Ground Up: Building Young Firms’ Reputations
- Strategic Disclosure: Strategy as A Form of Reputation Management
- Managing Corporate Reputation Through Corporate Branding
- After the Collapse: A Behavioral Theory of Reputation Repair
- A Framework for Reputation Management Over the Course of Evolving Controversies
Abstract and Keywords
This article explores the extant measures of corporate reputation and finds them both varied and lacking in construct validity. Corporate reputation measurement has been enhanced, providing better tools for both academic research and practice. Corporate reputation research is rich with different data collection methodologies. Corporate reputation measurement has advanced since the launch of Fortune's ratings of ‘America's Most Admired Companies’. The recommendations for making new measures of corporate reputation are reported. The future research might be affected by technology and gamma change. Technology has the potential to change many elements of corporate reputation measurement. The gamma change concentrates on how the criteria employed by stakeholders to assess companies evolve over time. While corporate reputation measurement has shown signs of improvement over the last few years, it is now at a watershed.
Grahame R. Dowling, after a 30-year career at the University of New South Wales, first at the Australian Graduate School of Management, and then after its dissolution at the Australian School of Business, was made an Emeritus Professor on his retirement in 2009. He currently has a part-time appointment in the Faculty of Business at the University of Technology, Sydney. Since his retirement Grahame has remained an active researcher.
Naomi A. Gardberg is a tenured Associate Professor in the Department of Management, Baruch College—City University of New York. She earned her Ph.D. from New York University. Dr Gardberg's research interest is in nonmarket competition and the creation, transfer, and dissipation of intangible assets, such as corporate reputation. Her work in these areas has been published in the field's major journals, such as Academy of Management Review, Business & Society and the Journal of International Business Studies. She also has several cases to her credit.
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