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date: 19 April 2021

Abstract and Keywords

This article considers strategy communications as a form of reputation management, and also reviews the rise and variable adoption of strategy communications across large corporations globally. It proposes that the literatures on voluntary disclosure, competitive interaction, and institutional change all show paths for investigating why some firms choose to communicate, while others do not. The propensity for strategy communications is likely to be affected by institutional environment, industry effects such as the nature of strategic investments and rivalry, firm-specific structural factors such as ownership, complexity and analyst following, and more contingent firm factors such as performance problems, CEO turnover or the proximity of large financial transactions. On communication performance, Nokia's experience shows that practice can make a difference to reputation, as reflected in the company's sliding share price as CEO Steve Elop performed on stage.

Keywords: strategy communications, reputation management, voluntary disclosure, competitive interaction, institutional change, communication performance, Nokia, Steve Elop

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