- List of Figures
- List of Tables
- Summaries of Core Literature
- List of Contributors
- Charting the Landscape of Corporate Reputation Research
- Show Me the Money: A Multidimensional Perspective on Reputation as an Intangible Asset
- Keeping Score: The Challenges of Measuring Corporate Reputation
- What Does it Mean to Be Green? The Emergence of New Criteria for Assessing Corporate Reputation
- The Building Blocks of Corporate Reputation: Definitions, Antecedents, Consequences
- A Survey of the Economic Theory of Reputation: Its Logic and Limits
- Meeting Expectations: A Role-Theoretic Perspective on Reputation
- It Ain’t What You Do, it's Who You Do It With: Distinguishing Reputation and Status
- An Identity-Based View of Reputation, Image, and Legitimacy: Clarifications and Distinctions Among Related Constructs
- On Being Bad: Why Stigma is not the Same as a Bad Reputation
- Untangling Executive Reputation and Corporate Reputation: Who Made Who?
- Waving the Flag: The Influence of Country of Origin on Corporate Reputation
- Corporate Reputation and Regulation in Historical Perspective
- Industry Self-regulation as a Solution to the Reputation Commons Problem: The Case of the New York Clearing House Association
- How Regulatory Institutions Influence Corporate Reputations: A Cross-country Comparative Approach
- How Reputation Regulates Regulators: Illustrations from the Regulation of Retail Finance
- A Labor of Love? Understanding the Influence of Corporate Reputation in the Labor Market
- Does Reputation Work to Discipline Corporatemisconduct?
- From the Ground Up: Building Young Firms’ Reputations
- Strategic Disclosure: Strategy as A Form of Reputation Management
- Managing Corporate Reputation Through Corporate Branding
- After the Collapse: A Behavioral Theory of Reputation Repair
- A Framework for Reputation Management Over the Course of Evolving Controversies
Abstract and Keywords
This article considers strategy communications as a form of reputation management, and also reviews the rise and variable adoption of strategy communications across large corporations globally. It proposes that the literatures on voluntary disclosure, competitive interaction, and institutional change all show paths for investigating why some firms choose to communicate, while others do not. The propensity for strategy communications is likely to be affected by institutional environment, industry effects such as the nature of strategic investments and rivalry, firm-specific structural factors such as ownership, complexity and analyst following, and more contingent firm factors such as performance problems, CEO turnover or the proximity of large financial transactions. On communication performance, Nokia's experience shows that practice can make a difference to reputation, as reflected in the company's sliding share price as CEO Steve Elop performed on stage.
Richard Whittington is Millman Fellow in Management at New College and Professor of Strategic Management at the Saïd Business School, University of Oxford. He is the author of Corporate Strategies in Recession and Recovery (1989), What is Strategy—and Does it Matter? (1993/2000), and The European Corporation: Strategy, Structure and Social Science (2000), co-authored with Michael Mayer. He has also published two co-edited volumes, Rethinking Marketing (1999) and The Handbook of Strategy and Management (2001). He is Associate Editor of the BritishJournal of Management and serves on the editorial boards of Long Range Planning and Organization Studies. His current research is on the practice of strategy, and how strategists learn to strategize. e-mail: firstname.lastname@example.org
Basak Yakis-Douglas is Lecturer of Management at New College and Research Fellow at the Centre for Corporate Reputation at Said Business School, University of Oxford. Her main research interests are in corporate reputation and building a “practice” perspective on strategy. Her ongoing projects on corporate reputation focus on how corporations build, manage, or destroy their reputations through the external formal communication of their strategies. Regarding strategy as practice, her main project from within this perspective is on the evolution of strategy practice. She is a regular contributor to main strategy textbooks including Exploring Strategy: Text and Cases.
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