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date: 08 May 2021

Abstract and Keywords

This article provides a multidimensional perspective on reputation as a strategic intangible asset of firms. The social-constructionist perspective highlights that a firm's reputation is influenced by its actions and by interactions and information exchanges among its stakeholders. The institutional perspective shows that the locus of control over a firm's reputation lies among institutional intermediaries in the organisational field who evaluate firms within the field using certain criteria, and, in doing so, define the reputation of the firms. Reputational assets with a high degree of specificity increase the efficiency of economic exchanges and increase the attractiveness of a firm as an exchange partner for a given stakeholder group. It is suggested that more complex and specific theory and empirical measurement in the study of the relationship between firm reputation and firm performance is needed.

Keywords: firm reputation, intangible asset, firms, reputational assets, stakeholders, social-constructionist perspective, institutional perspective, firm performance

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