Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE (www.oxfordhandbooks.com). © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 19 July 2019

Abstract and Keywords

This article provides a multidimensional perspective on reputation as a strategic intangible asset of firms. The social-constructionist perspective highlights that a firm's reputation is influenced by its actions and by interactions and information exchanges among its stakeholders. The institutional perspective shows that the locus of control over a firm's reputation lies among institutional intermediaries in the organisational field who evaluate firms within the field using certain criteria, and, in doing so, define the reputation of the firms. Reputational assets with a high degree of specificity increase the efficiency of economic exchanges and increase the attractiveness of a firm as an exchange partner for a given stakeholder group. It is suggested that more complex and specific theory and empirical measurement in the study of the relationship between firm reputation and firm performance is needed.

Keywords: firm reputation, intangible asset, firms, reputational assets, stakeholders, social-constructionist perspective, institutional perspective, firm performance

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.