- List of Figures
- List of Tables
- Summaries of Core Literature
- List of Contributors
- Charting the Landscape of Corporate Reputation Research
- Show Me the Money: A Multidimensional Perspective on Reputation as an Intangible Asset
- Keeping Score: The Challenges of Measuring Corporate Reputation
- What Does it Mean to Be Green? The Emergence of New Criteria for Assessing Corporate Reputation
- The Building Blocks of Corporate Reputation: Definitions, Antecedents, Consequences
- A Survey of the Economic Theory of Reputation: Its Logic and Limits
- Meeting Expectations: A Role-Theoretic Perspective on Reputation
- It Ain’t What You Do, it's Who You Do It With: Distinguishing Reputation and Status
- An Identity-Based View of Reputation, Image, and Legitimacy: Clarifications and Distinctions Among Related Constructs
- On Being Bad: Why Stigma is not the Same as a Bad Reputation
- Untangling Executive Reputation and Corporate Reputation: Who Made Who?
- Waving the Flag: The Influence of Country of Origin on Corporate Reputation
- Corporate Reputation and Regulation in Historical Perspective
- Industry Self-regulation as a Solution to the Reputation Commons Problem: The Case of the New York Clearing House Association
- How Regulatory Institutions Influence Corporate Reputations: A Cross-country Comparative Approach
- How Reputation Regulates Regulators: Illustrations from the Regulation of Retail Finance
- A Labor of Love? Understanding the Influence of Corporate Reputation in the Labor Market
- Does Reputation Work to Discipline Corporatemisconduct?
- From the Ground Up: Building Young Firms’ Reputations
- Strategic Disclosure: Strategy as A Form of Reputation Management
- Managing Corporate Reputation Through Corporate Branding
- After the Collapse: A Behavioral Theory of Reputation Repair
- A Framework for Reputation Management Over the Course of Evolving Controversies
Abstract and Keywords
This article provides a multidimensional perspective on reputation as a strategic intangible asset of firms. The social-constructionist perspective highlights that a firm's reputation is influenced by its actions and by interactions and information exchanges among its stakeholders. The institutional perspective shows that the locus of control over a firm's reputation lies among institutional intermediaries in the organisational field who evaluate firms within the field using certain criteria, and, in doing so, define the reputation of the firms. Reputational assets with a high degree of specificity increase the efficiency of economic exchanges and increase the attractiveness of a firm as an exchange partner for a given stakeholder group. It is suggested that more complex and specific theory and empirical measurement in the study of the relationship between firm reputation and firm performance is needed.
Violina P. Rindova is the Ralph B. Thomas Professor of Business at the McCombs School of Business, University of Texas at Austin and a Fellow of the IC2 Institute of the University of Texas at Austin. She received a JD from Sofia University, Bulgaria, an MBA from Madrid Business School—University of Houston, Spain, and a Ph.D. from The Stern School of Business, New York University. Her research focuses on value creation, intangible assets, and the dynamics of competitive advantage in a variety of industries.
Luis L. Martins is Associate Professor of Management at the McCombs School of Business, the University of Texas at Austin. He received a Ph.D. in Management and Organizational Behavior from the Stern School of Business, New York University. His research interests include identity processes in organizations, managerial cognition, and organizational change.
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