- List of Figures
- List of Tables
- Summaries of Core Literature
- List of Contributors
- Charting the Landscape of Corporate Reputation Research
- Show Me the Money: A Multidimensional Perspective on Reputation as an Intangible Asset
- Keeping Score: The Challenges of Measuring Corporate Reputation
- What Does it Mean to Be Green? The Emergence of New Criteria for Assessing Corporate Reputation
- The Building Blocks of Corporate Reputation: Definitions, Antecedents, Consequences
- A Survey of the Economic Theory of Reputation: Its Logic and Limits
- Meeting Expectations: A Role-Theoretic Perspective on Reputation
- It Ain’t What You Do, it's Who You Do It With: Distinguishing Reputation and Status
- An Identity-Based View of Reputation, Image, and Legitimacy: Clarifications and Distinctions Among Related Constructs
- On Being Bad: Why Stigma is not the Same as a Bad Reputation
- Untangling Executive Reputation and Corporate Reputation: Who Made Who?
- Waving the Flag: The Influence of Country of Origin on Corporate Reputation
- Corporate Reputation and Regulation in Historical Perspective
- Industry Self-regulation as a Solution to the Reputation Commons Problem: The Case of the New York Clearing House Association
- How Regulatory Institutions Influence Corporate Reputations: A Cross-country Comparative Approach
- How Reputation Regulates Regulators: Illustrations from the Regulation of Retail Finance
- A Labor of Love? Understanding the Influence of Corporate Reputation in the Labor Market
- Does Reputation Work to Discipline Corporatemisconduct?
- From the Ground Up: Building Young Firms’ Reputations
- Strategic Disclosure: Strategy as A Form of Reputation Management
- Managing Corporate Reputation Through Corporate Branding
- After the Collapse: A Behavioral Theory of Reputation Repair
- A Framework for Reputation Management Over the Course of Evolving Controversies
Abstract and Keywords
This article describes the processes through which young firms develop their initial reputations. The reputation-borrowing perspective shows that securing affiliations with prestigious third parties can compensate to some extent the lack of reputation young entrepreneurial firms face. It is noted that uncertainty reduction is an important stage in the process of developing reputation for young firms. In addition, the three stages, namely the attention-generating stage, the uncertainty-reduction stage and the positive evaluation stage, in the development of reputation for young entrepreneurial firms and the activities determined by research to date as potentially relevant are explained. It is found that the gender of the founders and/or top management team members may play a role – both in terms of priorities and success with reputation-development efforts. There is also no indication of the relative objectivity or reliability of different reputation-granting authorities.
Antoaneta P. Petkova is Associate Professor of Management and Organization at San Francisco State University, California. She earned her doctorate in strategic management from the University of Maryland—College Park in 2006. Her current research focuses on the processes of reputation accumulation by young organizations and the role of reputation for increasing organizational innovation and entrepreneurship.
Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.