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date: 06 March 2021

Abstract and Keywords

This article examines the boundaries and interrelationships between executive and corporate reputation. The definitions, measures, and findings of executive reputation are investigated. A brief review of key insights in organisational reputation can assist in better understanding executive reputation, its antecedents, and how it may interact with organisational reputation. Becoming a celebrity CEO appears to engender both compensatory benefits and burdens that accompany a strong reputation. There seems to be strong evidence of negative performance returns related to employing celebrity CEOs. Media attention may cause executive- and organisation-level reputations to become even more tightly coupled over time. Despite much progress in research on executive reputation, it has yet to coalesce around a definition of executive reputation, its antecedents, its relationship with other individual-, firm-, and industry-level constructs, and how it interacts with organisational reputation.

Keywords: executive reputation, corporate reputation, organisational reputation, CEO, antecedents, media

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