- List of Figures
- List of Tables
- Summaries of Core Literature
- List of Contributors
- Charting the Landscape of Corporate Reputation Research
- Show Me the Money: A Multidimensional Perspective on Reputation as an Intangible Asset
- Keeping Score: The Challenges of Measuring Corporate Reputation
- What Does it Mean to Be Green? The Emergence of New Criteria for Assessing Corporate Reputation
- The Building Blocks of Corporate Reputation: Definitions, Antecedents, Consequences
- A Survey of the Economic Theory of Reputation: Its Logic and Limits
- Meeting Expectations: A Role-Theoretic Perspective on Reputation
- It Ain’t What You Do, it's Who You Do It With: Distinguishing Reputation and Status
- An Identity-Based View of Reputation, Image, and Legitimacy: Clarifications and Distinctions Among Related Constructs
- On Being Bad: Why Stigma is not the Same as a Bad Reputation
- Untangling Executive Reputation and Corporate Reputation: Who Made Who?
- Waving the Flag: The Influence of Country of Origin on Corporate Reputation
- Corporate Reputation and Regulation in Historical Perspective
- Industry Self-regulation as a Solution to the Reputation Commons Problem: The Case of the New York Clearing House Association
- How Regulatory Institutions Influence Corporate Reputations: A Cross-country Comparative Approach
- How Reputation Regulates Regulators: Illustrations from the Regulation of Retail Finance
- A Labor of Love? Understanding the Influence of Corporate Reputation in the Labor Market
- Does Reputation Work to Discipline Corporatemisconduct?
- From the Ground Up: Building Young Firms’ Reputations
- Strategic Disclosure: Strategy as A Form of Reputation Management
- Managing Corporate Reputation Through Corporate Branding
- After the Collapse: A Behavioral Theory of Reputation Repair
- A Framework for Reputation Management Over the Course of Evolving Controversies
Abstract and Keywords
This article unravels the corporate reputation from a construct that is a relatively new entrant to the business literature – stigma – and specifically addresses the similarities and differences between organisational reputation and stigma. Reputation and stigma operate through very different mechanisms. The article then elaborates how organisational reputation and organisational stigma differ across six key dimensions, namely theoretical roots, dimensionality and range, level of analysis, antecedents, ease of acquisition or removal, and social uses and organisational consequences. While reputations are based on distinctness from other organisations, stigmas are based on broad categorisations of sameness. An organisational stigma can result in a variety of social and economic sanctions for the organisation and its members. Finally, several steps that are important for reputation and stigma research to advance, and several areas which may develop productive future research, are reviewed.
Yuri Mishina is Assistant Professor of Organisational Behaviour/Strategy at Imperial College London. He received his Ph.D. from the University of Illinois at Urbana-Champaign. His work has been published in the Academy of Management Journal, Organization Science, and the Strategic Management Journal, and his research examines how top management team and stakeholder belief systems, including reputations, stigma, expectations, and cognitive biases, influence a firm's strategic choices and outcomes.
Cynthia E. Devers is Associate Professor and the Morton A. Aldrich Professor of Business in the A.B. Freeman School of Business, Tulane University. Her research draws on behavioral decision and social psychological perspectives to explore the effects of formal and informal governance mechanisms on individual and group risk perceptions, behaviors, and organizational outcomes. She is currently associate editor of Academy of Management Review and her work has been published in several strategy and management journals.
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