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date: 15 December 2019

Abstract and Keywords

This chapter, which investigates a range of evidence about online dating behaviour, and a synthesis of approaches to research in this area, also evaluates the nature of the market and the experiences of those who have engaged in online dating. Further issues linked with patterns of online self-disclosure and self-presentation, and concerns about deception in online dating, are then assessed. Corporate data have indicated that the online dating business is mostly on an upward trajectory. Data show greater age difference tolerance of online daters and a willingness to adopt a broader selection of partners compared with offline-only daters. Many online dating site users increasingly fail to be fully engaged by sites that offer search opportunities for partner matches using check-box profiling. The issues of deception and trust in relation to personal profiles have been regarded as problematic factors that could cause tension among online daters.

Keywords: online dating behaviour, market, self-disclosure, self-presentation, deception, online dating sites, partner matches, trust, personal profiles, online daters

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