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date: 19 February 2020

Abstract and Keywords

This article begins with a discussion about power as relation among actors and defines power in the context of relations. It then explains why soft power becomes more and more significant for diplomacy and international relations. The third section explores soft-power production, paying special attention to the roles of knowledge and education in this process. The fourth section suggests some indicators for evaluating the scope of soft power. Cultural promotion and public diplomacy as means to increase soft power are explored in the fifth section.

Keywords: soft power, diplomacy, international relations, knowledge, education, cultural promotion

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