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date: 06 July 2022

Abstract and Keywords

Cultural diplomacy springs from two premises. First, that good relations can take root in the fertile ground of understanding and respect. Second, cultural diplomacy rests on the assumption that art, language, and education are among the most significant entry points into a culture. Cultural diplomacy sits on a spectrum of ideational approaches to diplomacy. Alongside it on this spectrum one can locate soft power, branding, propaganda, and public diplomacy. Cultural diplomacy is on the soft-power side of the hard power–soft power equation, since it functions by attraction and not coercion. This article discusses the context of cultural diplomacy, the role of governments in cultural diplomacy, club and network diplomacy, ways to engage in cultural diplomacy, and the limits of cultural diplomacy.

Keywords: cultural diplomacy, international relations, government, club diplomacy, network diplomacy

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