Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE ( © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 03 June 2020

Abstract and Keywords

This article concentrates on creating sustainability that is already becoming central to business strategy formation and implementation. It is believed that business will be shaped by a different sense of the term “sustainability”. The most important sustainability beliefs are that the world operates as a complex, not mechanistic, system, and human beings operate out of a bundle of care, not needs. The institution called “business” has a very special role in modern societies with respect to sustainability and to the culture change needed to create it. Sustainability exists in a new paradigm, where the fundamental beliefs that underlie the place, role, and practices of business are no longer capable of producing what is wanted without unintended consequences that more than negate the positive outcomes. As business has become more powerful, changing its ways becomes equivalently more problematic.

Keywords: sustainability, business, culture change

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.