Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE ( © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 12 May 2021

Abstract and Keywords

This article outlines some of the trends that have led to the view that changing economic conditions have strengthened the widely held concept that IT is a commodity, and as such, has no place in the creation or sustaining of competitive advantage. However, while it is accepted here in this article that IT assets may be undifferentiated, the article rejects the suggestion that IT-dependent strategic initiatives have no strategic value. In fact, it argues that these initiatives, when formed in projects with complementary organizational resources, can lead to powerful business benefits, and can further form strong barriers to advantage erosion. The key to success is to maintain a sustainability mindset throughout the IT strategic planning process.

Keywords: economic conditions, competitive advantage, IT, IT assets, planning process, strategy

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.