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date: 10 December 2019

Abstract and Keywords

This article brings together recent work from across disciplines (including psychology, gender studies, sociology, and sport and exercise science) to investigate the current evidence base, and to investigate whether appearance concerns can, and should, be used to promote health. Recent evidence relating to studies on exercise, use of performance-enhancing drugs, eating/dieting, smoking, and screening in adults are reviewed to evaluate the extent of links between appearance concerns and these health-related behaviours. The article then goes on to consider whether these links can be used in a positive way to promote health and also considers some ethical issues relating to raising appearance concerns as a way of promoting health in adults.

Keywords: appearance, health promotion, health behaviour, exercise

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