Abstract and Keywords
This article outlines the data about the nature of public representations of neuroimaging. Drawing on research from related domains, particularly genetics, it considers social issues associated with media representations—with an emphasis on the concerns of determinism and fatalism. It discusses some of the key forces that are shaping the direction of trends in this area. This analysis is particularly timely given the current prominence of neuroscience, and neuroimaging in particular, in the public eye. Ideally it will also contribute to the growing discourse surrounding emerging biomedical technologies and how they are framed in public representations. These advances in neuroscience and related research are occurring in an era increasingly characterized by quick and easy access to information, including information about health, medical options, and scientific developments.
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