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date: 10 July 2020

Abstract and Keywords

Consumer demand for meat is constantly changing and agricultural economists have been prolifically researching this change. The purpose of this article is to give an overview of demand for meat quality attributes and it discusses implications for industry stakeholders and policymakers. Discussion focuses especially on demand for red meat quality attributes by consumers in the United States and Europe. It mentions that properly specified meat demand models require variables capturing changing consumer lifestyles and preferences for specific meat quality attributes if models are to be of value in understanding consumer behavior. It also shows the overall patterns in meat demand. It assesses how consumer demand for meat quality attributes is influencing consumer meat purchasing decisions. Numerous economic experiments and surveys reveal that consumers are willing to pay more for products they perceive possess intrinsic quality attributes they want.

Keywords: consumer demand, meat quality attributes, meat demand models, preferences, purchasing decisions

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