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date: 25 July 2021

Abstract and Keywords

This article explains the behaviour of communications that have been taking place in the context of climate change and how fruitful they have been so far. It states that important insights can be gained from better understanding the way climate change has been communicated to date and how this communication has been received and interpreted. This article reveals further that communication of climate change has been less effective than one might wish for several reasons. It offers more detailed diagnoses of those reasons and makes suggestions for potential remedies based on the extant literature. Furthermore, it articulates a role for communication that is broader than some communicators might assume. It also suggests that people in a democratic society, are best served by actively engaging with an issue, making their voices and values heard, and contributing to the formulation of societal responses.

Keywords: public attitude, climate change communication, politicization, institutionalization, mass media

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