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date: 25 July 2021

Abstract and Keywords

This article develops the marketing dimension of project management. It does not deal with instances of so-called “internal” project-marketing, conceived and carried out within a company, but focuses solely on “external” project-marketing, comprised of contractors working on their customers' behalf. This includes projects in areas such as defense, construction, engineering, telecommunications, aerospace, shipbuilding, etc., mainly involving large-scale or infrastructure projects. The purpose of this article is not to summarize the entire “external” project-marketing approach but to concentrate on those constructivist aspects that speak to current project management issues.

Keywords: project management, project-marketing, telecommunications, infrastructure projects, contractors, business-to-business marketing

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