Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE (www.oxfordhandbooks.com). © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 18 October 2019

Abstract and Keywords

This article discusses methods and techniques, procedures and tools that have been found to be necessary or useful in Internet-based experimenting. While the focus is on experiments, many of the methods apply to other types of Internet-based research as well. The article is structured in a step-by-step fashion, guiding the reader through the various stages of setting up and conducting a web experiment. Apart from general issues, the relevant steps begin with planning, generating, and pre-testing an experiment. They continue with recruitment and monitoring, then analysis and archiving.

Keywords: Internet-based experimenting, experimental methods, Internet-based research

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.