- The Oxford Handbook of Postwar European History
- List of Illustrations
- List of Abbreviations
- List of Contributors
- List of Contributors
- Editor's Introduction: Postwar Europe as History
- Corporatism and the Social Democratic Moment: The Postwar Settlement, 1945–1973
- Interwar, War, Postwar: Was there a Zero Hour in 1945?
- East, West, and the Return of ‘Central’: Borders Drawn and Redrawn
- Spectres of Europe: Europe's Past, Present, and Future
- Europe and its Others: Is there a European Identity?
- Ethnic Cleansing
- Responding to ‘Order Without Life’? Living Under Communism
- The Spectre of Americanization: Western Europe in the American Century
- Immigration and Asylum: Challenges to European Identities and Citizenship
- Gendering Europe, Europeanizing Gender: The Politics of Difference in a Global Era
- 1968: Europe in Technicolour
- Making Postwar Communism
- Europe's Cold War
- The Western European Welfare State Beyond Christian and Social Democratic Ideology
- The Truth About Friendship Treaties: Behind The Iron Curtain
- A Continent Bristling With Arms: Continuity and Change In Western European Security Policies After the Second World War
- <i>‘Les Trente Glorieuses’</i>: From the Marshall Plan to the Oil Crisis
- European Integration: The Rescue of the Nation State?
- A Restructured Economy: From the Oil Crisis to the Financial Crisis, 1973–2009
- Veblen Redivivus: Leisure and Excessin Europe
- ‘Gentlemen, you are Mad!’: Mutual Assured Destruction and Cold War Culture
- What was National Stalinism?
- Colonial Fantasies Shattered
- After the Fear was Over? What Came After Dictatorships in Spain, Greece, and Portugal
- What Comes After Communism?
- Brothers, Strangers and Enemies: Ethno-Nationalism and the Demise of Communist Yugoslavia
- The Countryside: Towards a Theme Park?
- Heritage and the Reconceptualization of the Postwar European City
- The Postcolonial Condition
- Postwar Art, Architecture, and Design
- Science and Technology in Postwar Europe
- Images of Europe, European Images: Postwar European Cinema and Television Culture
- Intellectuals and Nazism
- The Great Patriotic War in Soviet and Post-Soviet Collective Memory
- Memory Wars in the ‘New Europe’
Abstract and Keywords
By 1945, the spectre of Americanisation had been haunting Europe for half a century. With the United States still struggling to establish colonial rule over the Philippine Islands, European observers began framing the ‘American challenge’ as a cultural and most of all economic threat to national independence. Controversies about the impact of ‘America’ often served as a stand-in for a more fundamental reckoning with processes of modernisation. The initial period of sustained Americanisation was the 1920s, when American film, music, and automobiles were conquering Europe for the first time. A second heyday of Americanisation ‘from below’ started with the ‘American occupation of Britain’ and that of continental Europe during and after World War II. This article focuses on Western Europe and Americanisation, highlighting Americanisation from above and Americanisation from below. It looks at two concepts that often come up within debates about Americanisation: Westernisation and anti-Americanism.
Philipp Gassert is Professor of Transatlantic Cultural History at the University of Augsburg. His books include a history of anti-Americanism in Nazi Germany, Amerika im Dritten Reich: Ideologie, Volksmeinung und Propaganda (1997) and many other publications dealing with postwar European history, including 1968: The World Transformed (co-edited with Carole Fink and Detlef Junker, 1998); Coping with the Nazi Past: West German Debates on Nazism and Generational Conflict, 1955–1975 (co-edited with Alan E. Steinweis, 2006). He has taught at the University of Heidelberg and the University of Pennsylvania in Philadelphia. He was also deputy director of the German Historical Institute in Washington, D.C. in 2008–09.
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