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date: 30 September 2020

Abstract and Keywords

Entrepreneurship and marketing are intimately related. This article examines their relationship from three perspectives, the market process perspective, the marketing perspective, and the perspective of the entrepreneurial firm. These provide complementary insights into the connections between the two concepts. The article briefly considers definitions of entrepreneurship and marketing. It then discusses the three complementary perspectives in turn. The final section provides a summary and identifies areas for further research.

Keywords: market process perspective, marketing perspective, entrepreneurship, entrepreneurial firm perspective, entrepreneurship and marketing

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