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date: 19 October 2020

Abstract and Keywords

This article first looks at the rationale for adopting an ‘enterprise culture project’, with specific reference to the case of Britain from the 1980s to the present. It then considers how efforts to promote an enterprise culture might be evaluated, and examines some of the evidence about the impact of enterprise policies in Britain on entrepreneurial attitudes and behaviour. It then reviews some of the academic literature on ‘enterprise culture’ policy and ideology, with a wider discussion of enterprise projects and their implications.

Keywords: enterprise culture, enterprise policies, Britain, entrepreneurial attitudes, entrepreneurial behaviour, enterprise projects

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