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date: 25 February 2021

Abstract and Keywords

This article demonstrates how the European Commission took the lead in using consumer law and policy in building and completing the internal market. As a result, consumer law moved a considerable distance away from its social outlook and was converted into a market-focused law. The emphasis of the Lisbon Agenda on international competitiveness enhances and accelerates the transformation process of consumer law, away from market law towards industrial law. The guiding philosophy is economic efficiency: the consumer has to be made fit and requires the necessary capabilities to be able to reap the benefit of the EU's internal market. However, the streamlining of consumer law and policy leads to the social exclusion of all those who do not meet these standards.

Keywords: European Commission, consumer policy, internal market, economic efficiency, social exclusion

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