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date: 18 February 2020

Abstract and Keywords

This chapter discusses the concept of soft news and introduces the Oprah Effect, defining the Oprah Effect as the influence of consuming soft news political content on vote choice. It then lists and discusses the four Oprah Effects, namely attention, knowledge, attitudes, and behaviour. The next section studies the responses of politicians to the Oprah effects.

Keywords: soft news, Oprah Effect, political content, vote choice, politician response

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