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date: 28 February 2020

Abstract and Keywords

This chapter is concerned with race, media, and public opinion. It first reviews the available literature on media and race in non-electoral and electoral contexts, in order to determine whether racial considerations still play an important, and sometimes defining, role in shaping public opinion. Next, the chapter discusses the recent trends in the scholarship, especially those in ‘cognitive’ and ‘contextual’ turns in research. Finally, it addresses the gaps in the current knowledge, and future directions.

Keywords: race, non-electoral context, electoral context, racial considerations, scholarship, recent trends, cognitive turns, contextual turns

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