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date: 28 February 2020

Abstract and Keywords

This chapter serves as a review of the cognitive approach to public opinion research. The first part provides a summary of the general architecture and processes of cognition, and is followed by a discussion on political evaluations and the automaticity feature of public opinion. The chapter also covers belief structures and attitude persistence, and even identifies the various contents of public opinion.

Keywords: cognitive approach, processes of cognition, political evaluations, automaticity, belief structures, attitude persistence, public opinion

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