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date: 22 February 2020

Abstract and Keywords

This chapter aims to determine whether opinion polls can accurately measure the political preferences of the US population, defining survey non-response and differentiating between unit non-response and item non-response where information is usually missing on certain respondents. Next, it discusses the latest trends in response rates and the causes of non-response on surveys, and also describes the threats posed by non-response on the representativeness of surveys, as well as the different available methods for dealing with non-response.

Keywords: opinion polls, political preferences, survey non-response, unit non-response, item non-response, response rates, non-response

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