Abstract and Keywords
This chapter addresses two important questions on issue frames, namely what they do and what they are. It notes that while framing has attracted a rather wide and diverse assortment of scholars and revealed a number of valuable empirical findings, it has left the entire field fragmented. The chapter then shows whether frames cheapen public discourse or not, and reveals that framing research can serve as a representation of the best in social science. It concludes that while political language may be confusing and disorderly, framing can serve as a tool to help people understand it.
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