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date: 25 February 2020

Abstract and Keywords

This chapter discusses the benefits of experimentation and looks at the future of political communication research, emphasizing the previous experimental work, as well as the creative manipulations, that have been conducted using online panels. It then studies two online election studies from 2008 in order to show the properties of the data and the samples, and, finally, reveals that Internet technology is currently redefining the methodology of political communication research and improving some of the basic weaknesses of the previous methods.

Keywords: political communication research, experimentation, creative manipulations, online panels, online election studies, Internet technology

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