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date: 16 October 2019

(p. xiii) List of Tables

(p. xiii) List of Tables

  1. 3.1 Domestic ticket fare increases, October 2009 66

  2. 11.1 Estimates of the average upfront CPM for the broadcast networks (ABC, CBS, Fox, and NBC) associated with different demographic categories for the 2008–09 television season 189

  3. 11.2 Estimated total prime-time upfront commitments for ABC, CBS, Fox, and NBC by year 190

  4. 12.1 Example cabin categories on a cruise ship 207

  5. 13.1 Top ten for-hire US LTL carriers, 2009 219

  6. 14.1 2009 US production and processing data for selected species 231

  7. 15.1 Comparison of cost differences ($) for popular and ultra premium wines 255

  8. 15.2 The impact of discounting on pricing ($) 259

  9. 17.1 Classification of goods 307

  10. 18.1 Estimated elasticities (absolute values) for common products 353

  11. 18.2 Common demand functions 359

  12. 19.1 Game types in this chapter 382

  13. 19.2 Prices, margins, and segments for the UltraPhone 385

  14. 19.3 The UltraPhone game 385

  15. 19.4 Payoffs for the UltraPhone game with loyal customers, in $100 millions 389

  16. 19.5 Customer segments for the revenue management game 392

  17. 19.6 Expected payoffs for the airline revenue management game 393

  18. 19.7 Static versus dynamic pricing example 399

  19. 19.8 Expected payoffs for the reference price game 401

  20. 19.9 Open-loop equilibrium prices versus static model results 403

  21. 19.10 Predictive ability of a dynamic game theoretic model versus a statistical model competition dynamics 407

  22. 19.11 Strategic frameworks 410

  23. 21.1 Information required for an on-line auto insurance application with GEICO 469

  24. 21.2 Sample historic bid data available to a printer ink cartridge seller 475

  25. 22.1 Mixed bundling example 497

  26. 22.2 Costs under uniform price 509

  27. (p. xiv) 22.3 Cost distribution and service qualities under differential pricing 510

  28. 24.1 Common types of retailer discounts 587

  29. 24.2 Typical trade promotion objectives 589

  30. 24.3 Trade promotion vehicles 591

  31. 24.4 Effects of source of incremental volume on profitability of promotions 597

  32. 24.5 Payoff tables 599

  33. 25.1 Recommended markdown table—weeks of life 624

  34. 25.2 Recommended markdown table—rate of sale 625

  35. 27.1 The four basic auctions 692

  36. 28.1 Four market segments, three attribute example 727

  37. 28.2 Efficiently priced bundles 727

  38. 28.3 Design and pricing of service features by industry 733

  39. 29.1 The retailer’s costs of underage and overage with different B2B contracts 759

  40. 29.2 B2B contracts in an options framework 759

  41. 29.3 Results for the specific demand function 762

  42. 31.1 Cultural drivers and pricing implications 834

  43. 31.2 Sample pricing roles associated with pricing processes 837

  44. 31.3 Sample pricing department roles 840

  45. 31.4 Sample pricing competencies 841

  46. 31.5 Pros and cons of having pricing report to various functions 842

  47. 33.1 A summary of the steps and some of the related tools for Lean Six Sigma Pricing 880

  48. 33.2 A high-level map of Acme’s existing pricing process 884

  49. 33.3 Cause-and-effect (C&E) matrix used for prioritizing which process steps to focus on 886