Abstract and Keywords
This article first introduces some essential airline pricing and revenue management (PRM) terms and concepts, and then briefly reviews historical events that have shaped the field of airline PRM. It discusses current PRM practices, including strategy, tactics, processes, distribution, and systems, and, finally, highlights trends that will impact the future practice of PRM. The article focuses on the current practices of the major US airlines, which include Delta Air Lines, United-Continental Airlines, American Airlines, and US Airways and account for approximately 75 per cent of US industry revenue; and the practices of the largest low-cost carriers, such as AirTran, JetBlue, and Southwest Airlines.
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