The Oxford Handbook of Pricing Management
Edited by Özalp Özer and Robert Phillips
Abstract
This publication is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The volume illustrates the wide variety of pricing approaches that are used in different industries, and also covers the diverse range of methodologies which are needed to support pricing decisions across these different industries. It includes more than thirty chapters written by pricing leaders from industry, consulting, and academia, and explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The book covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
Keywords:
industries,
methodologies,
price theory,
economics,
consumer demand,
game theory,
behavioural issues,
pricing tactics,
customized pricing,
nonlinear pricing
Bibliographic Information
- Publisher:
- Oxford University Press
- Print Publication Date:
- Jun 2012
- ISBN:
- 9780199543175
- Published online:
- Nov 2012
- DOI:
- 10.1093/oxfordhb/9780199543175.001.0001
Editors
Özalp Özer,
editor
Özalp Özer is Professor of Management at the University of Texas at Dallas. He was also a faculty member at Columbia University and Stanford University. His areas of specialization include pricing management, supply chain management, global production and distribution system design, contract and incentive design, capacity and inventory planning. His articles on these topics have appeared in leading academic journals such as Management Science and Operations Research. He has also received several teaching awards by vote of students at Columbia and Stanford. National Science Foundation and Fortune 500 companies have supported his research and teaching activities. He is an active consultant to industries such as high technology and retail. He has been invited to present his work in national and international conferences and in lectures at universities, such as MIT Sloan Business School of Management, INSEAD, and London Business School. He received his PhD and MS degrees from Columbia University.
Robert Phillips,
editor
Robert Phillips is Professor of Professional Practice at Columbia University and Founder and Chief Science Officer at Nomis Solutions. He is also Director of the Center for Pricing and Revenue Management at Columbia University. Dr. Phillips has years of experience in pricing and revenue management in a wide variety of industries including airlines, hotels, rental cars, automotive, air freight, cruise lines, retail, and financial services. He is the former CEO of Talus Solutions and of Decision Focus Incorporated and author of the widely used textbook Pricing and Revenue Optimization. Dr. Phillips has served as a lecturer at the Stanford University Graduate School of Business and has published in many journals. He received his PhD from Stanford University in Engineering Economic Systems.
