Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE ( © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 26 January 2021

Abstract and Keywords

This article explains the various aspects and characteristics of the concept of face and morality in Confucian society. The vocabularies for describing Chinese usage of face can be divided into two broad categories, namely moral face and social face. Both are related to Confucian concepts of morality. It analyzes the relevant features of Confucian morality and discusses it from three different ethical perspectives. The article uses the thus obtained conceptual framework to explain the commonality in findings from two separate empirical studies on episodes of losing face conducted in Taiwan and mainland China. In Confucian society, not only do protective face and acquisitive face constitute significant orientations of personality, but such indigenous concepts as zuo mianzi (making face) and zheng mianzi (keeping up face) may also have important psychological implications.

Keywords: Confucian society, concepts of face, morality, Confucian ethics, psychosociogram

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.