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date: 17 September 2019

Abstract and Keywords

Business strategy is fundamentally about firm decision-making. Antitrust policy and enforcement, in turn, evaluate the decisions made by firms and the market outcomes that result. To the extent that firms’ decisions will be scrutinized ex post, managers must understand how antitrust concerns might constrain their actions and, thus, suggest alternative optimal decisions. Owing to this importance, most business strategy courses broach the subject of antitrust, and managers frequently confer with antitrust attorneys when making important strategic decisions. Correspondingly, it is also useful for the antitrust community to understand how firms use the concepts and frameworks of business strategy to make the decisions that they will be evaluating. Business strategy maintains a holistic orientation, drawing on traditional functional areas such as operations, finance, accounting, and marketing to inform the firm’s overarching direction.

Keywords: business strategy, antitrust, value creation

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