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date: 17 October 2019

Abstract and Keywords

The widespread use of social media over the past few years has dramatically altered how individuals communicate and engage with one another. Some academics have begun to embrace this development as an opportunity to engage with people outside of academia and to make an impact on the issues that consume our thinking as work–family scholars. Although social media are now pervasive, many scholars are unsure of how to utilize social networks, blogs, and other nonacademic outlets in valuable and meaningful ways. We offer a variety of strategies to help academics craft their own course for harnessing the power of new forms of technology-mediated communication to amplify the impact of their scholarship as well as to enrich their research, learning, and teaching.

Keywords: Social media, Communication, Academic blogging, Research dissemination, Thought leadership, Writing, Branding, Social networks

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