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date: 19 November 2019

Abstract and Keywords

Within an emerging tradition of adaptation research that looks beyond fidelity-driven inquiries into exclusively literary adaptations, the case of telenovelas is exemplary for a contemporary media industry that is characterized by a cross-media and cross-border exchange of narratives. Focusing on the recent revival and international success of the telenovela genre and format, Chapter 20 reflects on a series of extra-textual features and contexts that are related to the practice of adapting global telenovela formats into different cultural environments. It approaches telenovelas as localizable yet universally appealing cultural products and narratives that undergo a tailoring process to match local expectations or to conform to local sensibilities and cultural, narrative, and production codes.

Keywords: telenovela, global, media, adaptation, genre

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