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date: 31 May 2020

Abstract and Keywords

In the online 3D platform of Second Life, there are musicians offering everyday live music performances for an international audience. A very small number are classical musicians, and among them, even fewer are opera singers. This chapter addresses, in first person, the experience of an opera singer who performs live, discussing the peculiarities of performing inside this virtual world, in contrast to performing outside, in “real life.” This leads also to analytical issues related to technical aspects, the avatar’s persona, the production, marketing, the audience, and the experience of virtuality. This analysis is based on the theoretical grounds of cultural management and takes on board the perspective of the roles involved, such as the performer/artist and the cultural manager, as well as that of the audience. It is framed within a qualitative paradigm, in an exploratory manner with a phenomenological approach.

Keywords: Second Life, opera, cultural management, live music, virtual worlds, music performer, audience, qualitative research, phenomenology, virtuality

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