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date: 18 June 2019

Abstract and Keywords

Jack London wasn’t just lucky at what he called the “writing game”—he is, by many accounts, the most popular American author in the world today. His 44 published books and hundreds of short stories and essays have been translated into more than 100 languages and hailed by critics from South America to Asia. His international reputation was forged in his namesake city across the Atlantic Ocean. London, England was the publishing gateway to Europe and the rest of the English-speaking world. By achieving success there, Jack London ensured that his books would be shipped by English publishers, in multiple editions and price points, around the globe. Foreign translations were also arranged, and piracy, though illegal, helped spread London’s works even wider. Given his prolific output, the author became a “brand” as readers looked forward to “the next Jack London book.”

Keywords: publishing, international, translation, brand, England, Isbister, Heinemann, Methuen, Mills & Boon, Newnes

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