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date: 09 July 2020

Abstract and Keywords

This article primarily aims to review theory and research on risk communication and identify gaps and limitations in this body of knowledge; to identify current trends and findings in this area; and to determine whether there are any general principles that organizational decision makers can use to improve their own communications. To achieve theses objectives the article contains short reviews of the primary areas of research on how people perceive and act in the face of risk. Following each of these reviews is a brief discussion of the implications of this work for the development of effective communication about risk. The recurrent theme running throughout the article is that effective communication depends upon taking account of a range of social factors that are not included in formal risk assessments.

Keywords: risk communication, organizational decision makers, effective communication, social factors, risk assessment, communication development

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