Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE ( © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 26 September 2020

Abstract and Keywords

This article aims to emphasize the economic importance of the service sector, to explain those factors which make services different from products, to apply strategic management concepts and frameworks to service organizations, and to consider the causes and strategic implications of the internationalization of services. Are there any real differences between products and services? Is it appropriate to manage service businesses in the same way as manufacturing businesses? Can the concepts and frameworks with which strategists analyse industries, firms, and competition be applied unchanged and as effectively to services? These questions are the starting point for this article. The article takes the view that services do differ from products in ways that can, and should, make a difference to strategists.

Keywords: business strategy, service organization, strategic management, service businesses, strategic analysis, service internationalization

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.