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date: 19 August 2019

Abstract and Keywords

Design can be interpreted broadly as the whole process resulting in a marketable product. It can also be understood more narrowly as the linking of product planning with production. In this sense, designers and draftsmen transform a concept into drawings that function as production plans. “Design” in this article deals with engineering design and not with industrial design in the artistic sense. Therefore, the focus is more on technical functions than on aesthetic forms. The article focuses on a series of key questions, trying to provide preliminary answers, or at least to formulate theses to orient subsequent research. A central problem is the position of the design function within company organization, and communication between design and other departments, especially production. Another theme is the internal organization of the design department and the hierarchies and qualifications of its working staff.

Keywords: design, marketable product, production plans, technical functions, internal organization

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