Abstract and Keywords
This article outlines some of the literature on political mobilization and expands the field's research agenda beyond the typical canvassing activities. It describes the importance of political mobilization for both academics and political professionals. It then presents concerns about the study of mobilization, particularly the problems of endogeneity in observational studies and the use of field experiments. Finally, it turns the attention to the future of research on mobilization, arguing that more attention should be paid to how messages mobilize. The observations of political campaigns and the conversations with professionals who make their living doing election fieldwork strongly suggest that message matters. It is time to put politics and strategy back into the study of a political strategy, the article suggests.
Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.