- The Oxford Handbooks of American Politics
- List of Figures
- List of Tables
- About the Contributors
- The State of Survey Research as a Research Tool in American Politics
- Optimizing Survey Questionnaire Design in Political Science: Insights from Psychology
- Laboratory Experiments in American Political Behavior
- Field Experiments and the Study of Political Behavior
- Formal Modeling, Strategic Behavior, and the Study of American Elections
- Why is American Turnout so Low, and Why Should We Care?
- American Voter Turnout in Historical Perspective
- Expanding the Possibilities: Reconceptualizing Political Participation as a Toolbox
- Voter Registration: Turnout, Representation, and Reform
- Early, Absentee, and Mail‐in Voting
- Digital Democracy: How Politics Online is Changing Electoral Participation
- Voting Technology
- The Study of Electoral Behavior
- The American Voter
- Politics, Expertise, and Interdependence within Electorates
- Constructing The Vote: Media Effects in a Constructionist Model
- Campaign Effects on Vote Choice
- Forecasting Us Presidential Elections
- Economics, Elections, and Voting Behavior
- Latinos and Political Behavior: Defining Community to Examine Critical Complexities
- Organizing American Politics, Organizing Gender
- Gauging the God Gap: Religion and Voting in US Presidential Elections
- Local and National Forces in Congressional Elections
- The Study of Local Elections in American Politics
- Studying State Judicial Races in a Transformed Electoral Environment
- Primary Elections
- Direct Democracy in the United States
- Voters in Context: The Politics of Citizen Behavior
- Getting up off the Canvass: Rethinking the Study of Mobilization
- Parties, Elections, and Democratic Politics
- Organized Interests: Evolution and Influence
- Money and American Elections
- American Electoral Practices in Comparative Perspective
- On Participation: Individuals, Dynamic Categories, and the Context of Power
- Studying American Elections*
- In Search of Representation Theory
- Name Index
- Subject Index
Abstract and Keywords
This article outlines some of the literature on political mobilization and expands the field's research agenda beyond the typical canvassing activities. It describes the importance of political mobilization for both academics and political professionals. It then presents concerns about the study of mobilization, particularly the problems of endogeneity in observational studies and the use of field experiments. Finally, it turns the attention to the future of research on mobilization, arguing that more attention should be paid to how messages mobilize. The observations of political campaigns and the conversations with professionals who make their living doing election fieldwork strongly suggest that message matters. It is time to put politics and strategy back into the study of a political strategy, the article suggests.
Kenneth M. Goldstein is Professor of Political Science, University of Wisconsin-Madison.
Matthew Holleque is a Graduate Student in Political Science at the University of Wisconsin-Madison.
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