- The Oxford Handbooks of American Politics
- List of Figures
- List of Tables
- About the Contributors
- The State of Survey Research as a Research Tool in American Politics
- Optimizing Survey Questionnaire Design in Political Science: Insights from Psychology
- Laboratory Experiments in American Political Behavior
- Field Experiments and the Study of Political Behavior
- Formal Modeling, Strategic Behavior, and the Study of American Elections
- Why is American Turnout so Low, and Why Should We Care?
- American Voter Turnout in Historical Perspective
- Expanding the Possibilities: Reconceptualizing Political Participation as a Toolbox
- Voter Registration: Turnout, Representation, and Reform
- Early, Absentee, and Mail‐in Voting
- Digital Democracy: How Politics Online is Changing Electoral Participation
- Voting Technology
- The Study of Electoral Behavior
- The American Voter
- Politics, Expertise, and Interdependence within Electorates
- Constructing The Vote: Media Effects in a Constructionist Model
- Campaign Effects on Vote Choice
- Forecasting Us Presidential Elections
- Economics, Elections, and Voting Behavior
- Latinos and Political Behavior: Defining Community to Examine Critical Complexities
- Organizing American Politics, Organizing Gender
- Gauging the God Gap: Religion and Voting in US Presidential Elections
- Local and National Forces in Congressional Elections
- The Study of Local Elections in American Politics
- Studying State Judicial Races in a Transformed Electoral Environment
- Primary Elections
- Direct Democracy in the United States
- Voters in Context: The Politics of Citizen Behavior
- Getting up off the Canvass: Rethinking the Study of Mobilization
- Parties, Elections, and Democratic Politics
- Organized Interests: Evolution and Influence
- Money and American Elections
- American Electoral Practices in Comparative Perspective
- On Participation: Individuals, Dynamic Categories, and the Context of Power
- Studying American Elections*
- In Search of Representation Theory
- Name Index
- Subject Index
Abstract and Keywords
This article explores the changing nature of the media's power to influence electoral decision making, reviewing the vast research on the effects of media content, including agenda-setting, priming, persuasion, learning, and the influence of visual and emotional cues on information seeking and opinion formation. The internet and expanded sources of political information such as soft news and entertainment programs are making the construction of political messages and meaning more dynamic and participatory. Appearing on talk shows and entertainment programs helps candidates relate to voters personally and add emotional dimensions that become critical to voters' candidate evaluations. Constructionist perspective argues that socioeconomic conditions, institutions, culture, and emotions all shape the activities and communications of content providers, campaigns, and audiences. The media play an important and evolving role in American elections.
Maria Armoudian is Commissioner on the Environment at the City of Los Angeles Environmental Affairs Commission.
Ann N. Crigler (Ph.D., Massachusetts Institute of Technology) is Professor of Political Science at the University of Southern California. Her research focuses on emotions and media in political campaigns.
Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.