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date: 13 June 2021

Abstract and Keywords

This article focuses on performance measures. It starts with the usual focus on profitability and market value as performance measures, followed by alternative performance measures based on firm productivity, growth and survival. It then discusses issues on survey data, and the problem of ex post reasoning in empirical work. There are several important themes in this discussion. First, it discusses the definitional and variable construction issues. Second, it addresses the analytical contents in these variables as performance measures. Third, it highlights the statistical and empirical difficulties in using these performance measures, especially in an international cross-country context.

Keywords: performance measures, profitability, market value, productivity, international business research, cross-country comparisons

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