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date: 12 July 2020

Abstract and Keywords

This article argues that corporate social responsibility (CSR) does not represent a challenge to business. On the contrary, it suggests that CSR represents a further embedding of capitalist social relations and a deeper opening up of social life to the dictates of the marketplace. Furthermore, it protests that CSR is not a driving force of change but rather an outcome of changes brought on by other forces. Most particularly, it is the result of a shift from a fordist to a post-fordist regime of accumulation at the heart of which is both an expansion and a deepening of wage relations. This article somewhat conveniently traces the (re)emergence of CSR as an issue beyond the academy from the 1990s whilst acknowledging the academic work on CSR carried out earlier (Carroll, 1979 or Owen, 2003 on the democratic push in CSR during the 1970s).

Keywords: corporate social responsibility, capitalist social relations, social life, fordist, post-fordist regime

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